A Conversation with one of Escala's founders: Defining Fashion Through Purpose
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Interviewer: Let’s dive straight in. Escala is clearly not just another fashion brand. What’s the philosophy that drives your designs?
Mohannad: At the heart of Escala is our commitment to creating with intention. We design pieces that resonate with timelessness, emphasizing quality and sustainability. We believe fashion should be more than just fleeting trends—it’s about garments that you form a connection with, pieces that tell stories and last beyond a season.
Interviewer: That’s refreshing in a world dominated by fast fashion. What sets your production process apart?
Mohannad: Craftsmanship. We invest in the hands that create our clothing. Each item in our collection—whether it’s a hand-knitted sweater or a detailed crochet—reflects the artistry of skilled makers. These aren’t just garments; they’re wearable art, designed to stand the test of time both in craftsmanship and style.
Interviewer: You’ve mentioned sustainability several times. How does that influence your choices?
Mohannad: Sustainability is non-negotiable for us. From sourcing eco-friendly materials to collaborating with ethical suppliers, we aim to lessen our environmental impact. We also encourage mindful consumption. Buy less, choose better. Every Escala piece is made to be cherished, not discarded.
Interviewer: How do you balance the aesthetic of your designs with the principles you stand for?
Mohannad: Aesthetics and principles go hand in hand for us. Our designs reflect a minimalist elegance, but each detail serves a purpose. We want our customers to feel both comfortable and empowered. It’s not about sacrificing style for sustainability or vice versa; it’s about finding harmony between the two.
Interviewer: What can we expect from Escala in the future?
Mohannad: More innovation, deeper sustainability efforts, and continued storytelling through fashion. We’re always evolving, but the foundation remains the same: creating fashion with purpose, longevity, and care.