Behind the Scenes: Creating the 'For the Love of Music' Collection

At Escala, we believe that fashion is more than just clothing—it's a form of self-expression. This philosophy led us to our latest collaboration with the talented DJ Awadly for the "For the Love of Music" collection. Join us as we take you behind the scenes to explore how this unique collection came to life, blending the rhythm of music with the art of fashion.

1. The Concept: Where Music Meets Fashion. The journey began with a shared passion for creativity. We wanted to create a collection that celebrated music's universal language and its ability to connect people. Partnering with DJ Awadly, a well-known figure in the local Egyptian music scene, was the perfect way to bring this vision to life. Awadly’s energy, passion, and connection to his audience aligned seamlessly with our brand's values.

2. Designing the Collection: Inspiration and Innovation. The design process started with brainstorming sessions between Escala's creative team and DJ Awadly. The goal was to create pieces that resonate with the essence of music—dynamic, expressive, and timeless. Our inspiration came from Awadly's music style, urban streetwear culture, and the desire to merge comfort with high fashion.

3. The Production: Crafting Each Piece. Quality is at the core of everything we do at Escala. For this collection, we sourced the finest materials to ensure that each piece feels as good as it looks. Our skilled artisans paid meticulous attention to every detail, from the stitching to the final touches, ensuring that the collection not only meets but exceeds our standards of excellence.

4. Bringing It All Together: The Role of Collaboration. This collection is a testament to the power of collaboration. Working closely with DJ Awadly, we combined his passion for music with our commitment to fashion, resulting in a collection that’s more than just clothing—it's a statement. Every piece in the "For the Love of Music" collection tells a story of creativity, collaboration, and the shared love for music.

The "For the Love of Music" collection is more than a fashion line; it's a celebration of the intersection where music and style meet. We invite you to experience the rhythm of Escala x Awadly through this exclusive collection, designed for those who live life to the beat of their own drum.

Explore the "For the Love of Music" collection now and find your rhythm with Escala.