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The Story of Escala
Escala was born in Cairo, not from factories or boardrooms — but from a shared frustration between two friends who felt something was missing. As fresh AUC graduates with eyes for detail and a passion for design, we didn’t just see clothes when we looked at the market — we saw a gap.
A gap between quality and affordability.
Between authenticity and mass production.
Between how clothes are made — and how they make you feel.
We started Escala with nothing but a vision: to create clothing that speaks through its feel, not just its look. Every piece we make is built on the belief that simplicity, when done right, becomes iconic.
From the Streets to the Studio
What started as a few tees and hoodies has become a full brand experience.
We’ve launched collections rooted in craftsmanship, in culture, and — in collaboration.
From waffle-textured bundles to hand-knitted pieces and embroidered denim, every collection is a chapter — and Escala is the book that holds them all.
Why Escala?
“Escala” means “scale” or “ladder” — a nod to rising up, to climbing, to growth.
But it's not just our story — it’s yours too.
Every product we release is designed with purpose:
- Made locally in Egypt, from scratch
- Built with premium materials and thoughtful textures
- Refined through obsession with the small things — the touch of a rubber patch, the weight of a knit, the curve of a collar
We don’t chase trends.
We create timeless pieces that reflect who you are becoming — not just what’s popular today.
FITS EVERY CHARACTER!
We know not everyone fits into one box — so we don’t design for one.
Escala is for the clean, the chaotic, the confident, the quiet.
Whether you’re out making noise or staying low-key, our pieces adapt to you.
Because good clothes don’t try to change you.
They scale up who you already are.
This is Escala.
From Cairo, to your closet.
From the small details, to the big statement.
From two dreamers, to a growing community who gets it.
Let’s rise, together.
